Serenity Place

I began by auditing the client intake workflow to identify friction points and opportunities for improvement. Collaborating with the team, we implemented a new intake platform that stayed within budget while offering a branded, intuitive user experience. Using mind maps and user-flow analysis, I pinpointed pressure points and redesigned processes to make the client journey—from first visiting the website to logging into their appointment—seamless and clear, helping reduce drop-offs and improve retention.

At the same time, I developed a cohesive brand identity to guide the website redesign and other multimedia assets. This included creating digital and print materials, such as signage, t-shirts, marketing collateral, and resources for table events, which I also attended to support outreach and client engagement. I expanded the practice’s presence across social media and hiring platforms, producing content that strengthened both client engagement and recruitment efforts. Throughout, I collaborated closely with clinical, administrative, and marketing teams to align design, operations, and communication goals, ensuring that every touchpoint reflected the brand and functioned efficiently.