OneDrop: Brand Identity Development

Project Overview: The objective of this project is to develop a cohesive and modern brand identity for OneDrop that reflects their shift in products for clients using technology to manage chronic health conditions. The new identity should seamlessly blend healthcare and technology to resonate with their audience and communicate their mission of providing reliable, accessible, and innovative solutions for health management.

Brand Research: OneDrop caters to individuals with chronic health conditions that require ongoing monitoring, such as diabetes or hypertension. The primary audience consists of tech-savvy individuals who rely on both the OneDrop app and physical products (e.g., blood glucose meters, test strips, and smart devices) for health tracking and management. These users appreciate the convenience of having technology integrated into their healthcare journey, and they expect a streamlined, intuitive user experience.

The brand's online presence exudes a modern, high-tech, and forward-thinking feel, offering a blend of digital tools and healthcare services. OneDrop needs to balance its technological innovations with an approachable, trustworthy healthcare provider identity to ensure its appeal to a broad demographic.

Goals:
- Develop a cohesive brand identity that reflects OneDrop's dual focus on technology and healthcare.
- Revitalize the brand's visual elements (logo, color palette, typography, etc.) to evoke trust, innovation, and simplicity.
- Enhance user engagement by making the brand feel approachable yet professional, bridging the gap between health services and technology.
- Position OneDrop as an expert in chronic health condition management, while keeping the brand modern and accessible.

Audience:
- People with chronic health conditions such as diabetes, hypertension, and other health issues requiring regular monitoring.
- Tech-savvy individuals who value data-driven insights for managing their health.
- Aged 25-55, mostly middle-income, seeking practical solutions for daily health management.
- Active on mobile devices and engaged with digital solutions for health tracking.

Deliverables:
- Logo redesign
- Updated color palette
- Typography guidelines
- Visual style guide
- Packaging mockups for physical products (e.g., glucose meters, test strips, and subscription kits)