Event Branding

Project Overview: This project focused on creating a cohesive and impactful branding identity for a speaker event featuring renowned graphic designer Paula Scher in Washington, D.C. The objective was to design promotional materials and products that reflect Scher's unique design style while promoting the event in the nation's capital. The deliverables included a poster and a series of supporting materials that captured the essence of the event and Paula Scher's influence on the world of graphic design.

Objective:
- To create a visually engaging and cohesive branding identity for a speaker event.
- To reflect Paula Scher's distinctive design style through the event materials.
- To generate excitement and anticipation for the event through well-designed promotional products.
- To develop a poster that encapsulates the essence of Paula Scher’s influence on modern graphic design.

Deliverables:
- Event Poster: A large-scale promotional poster designed to capture attention and inform about the event. This design incorporated elements from Scher’s work, including bold typography, dynamic composition, and a striking color palette.
- Merchandise: Promotional items such as clothing and gift packaging, featuring the event branding to create a tangible connection to the event and provide attendees with souvenirs. The design incorporated both Scher’s aesthetic and local elements, making them unique to D.C.
- Custom D.C. Pattern: A bespoke pattern inspired by the geometric and typographic elements of Paula Scher’s design work, infused with subtle references to iconic D.C. landmarks and the city’s architectural heritage. This pattern served as a unique visual element within the event branding, integrated into various materials such as the event program, merchandise, and digital assets. The design was carefully crafted to embody the spirit of both Scher’s bold, expressive style and the cultural identity of Washington, D.C.