National Parks App Redesign

Project Overview: This project focuses on the complete redesign of the National Parks App, aimed at enhancing user experience through a comprehensive understanding of the target audience’s needs. The redesign will emphasize intuitive navigation, usability, and a visually appealing design that speaks to the audience’s love for nature and exploration. The project will include the creation of multiple app pages, a new app icon, and a full Figma prototype with wireframes to ensure functionality and design consistency.

Audience: The primary audience consists of outdoor enthusiasts, nature lovers, and travelers who frequently visit or plan to visit national parks. The secondary audience includes families, educators, and casual users interested in exploring parks and organizing trips. The app should meet their needs for ease of use, informative content, and visual appeal.

Deliverables: The project will deliver redesigned app pages, including home screen, park details, trip planning, and resources, ensuring a seamless user flow. A new app icon will be designed, reflecting the brand’s connection to nature and adventure. Additionally, a fully interactive prototype will be created in Figma to demonstrate the redesigned app’s functionality and user experience. Initial wireframes will be developed to outline the layout and structure of the app, providing a solid foundation for the visual design. A comprehensive style guide will be provided, covering visual elements such as the logo/wordmark, typography, and color palette, ensuring consistency across all touchpoints.

Goal: To deliver a redesigned National Parks App that aligns with user expectations, enhances the brand experience, and improves overall usability and aesthetic appeal.