Boutique Hotel: Brand Identity Development

Project Overview: This project is focused on the creation of a brand identity for a luxury resort located in San Antonio, Texas. The overall theme of the resort will emphasize relaxation and southwestern culture, blending nature, luxury, and local heritage for an unforgettable guest experience. The design should evoke feelings of calm, elegance, and a deep connection to the area’s unique character.

Deliverables:
1. Brand Identity Development
- Design logo, color palette, typography, and visual motifs that reflect the serene and upscale atmosphere of the resort.
- Incorporate southwestern elements in a refined and contemporary way.
- Create a visual identity system that communicates relaxation, elegance, and a strong connection to nature.

2. Branded Communications Publication
- Design marketing materials such as brochures, posters, and flyers that showcase the resort’s amenities and experiences.
- Ensure all publications align with the brand identity to maintain consistency across all media.
- Incorporate soothing visuals, clean design, and high-quality imagery that highlights the resort’s offerings (e.g., spa treatments, outdoor activities, restaurant, and Hill Country proximity).

3. Product Design
- Design packaging and collateral for products offered at the resort, such as branded toiletries, spa products, or wines from nearby vineyards.
- Ensure product designs reflect the resort’s upscale, relaxing vibe with a focus on minimalist luxury.

4. Website Design & Interactive PDF Prototype
- Develop a sophisticated, user-friendly website that conveys the resort’s brand message while providing easy access to essential information (reservations, amenities, events).
- The design should focus on an elegant layout, with soothing visuals that reflect the resort's atmosphere.
- Optimize the website for smooth navigation and an engaging user experience.